Cambridge, MA: MIT Press, 2012. First edition. Boards. Small quarto, pp. 380, indexed, illustrated with b/w and color photographs. Fine in Fine DJ. Item #22280
In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. This book tells the history of how colorists help industry capture the hearts and dollars of consumers.