Fortune Magazine, January 1966. Architecture, James A. Linen, President.

Fortune Magazine, January 1966.

New York: Time, Inc., 1966. First edition. Original Wraps. Folio, pp. 240, illustrated with b/w and color photographs. Near Fine in Wraps. Item #19930

This is an absolutely beautiful magazine in very remarkable condition. On page 151, there's an article by Walter McQuade entitled "The Architects: A Chance for Greatness." "Suddenly the nation wants an architecture to match the glory of its machines. Cash and the desire to create are plentiful, but is this tiny, groping profession up to the challenge?" The next six pages contain a gallery of some of the leading American architects of the day. The other cover stories are also interesting topics: the new trend of syndicating race horses to make money at the track rather than gambling, and the battle for the emerging market in color television sets. Period advertisements give us a good window on marketing and trends of the mid-1960s. A lot of education and entertainment in this issue.

Price: $30.00

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