The American Billboard: 100 Years.
New York: Abrams, 1991. First edition. Cloth over Boards. Oblong Octavo, pp. 192. Richly illustrated with color and b/w photos and reproductions. New in new dustjacket. Item #19744
A thorough history of the American billboard as a genre of advertising and a reflection of the history of American graphic design. While today's roadsides are dotted with gigantic video screens and clever rotating graphics, the heritage of these vintage advertisements remains with us. A visually rich and entertaining book documenting the first century of roadside advertisements.
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See all items by Advertising, James Fraser