New York: Prentice-Hall, Inc., 1935. First edition. Cloth over Boards. Octavo, pp. xx, 572, indexed, illustrated with b/w drawings and photographs. Paint color chips are complete and in very good condition. Signed on the front end paper by a previous owner. Very Good. Item #19172
This book has three aims: first, to foster interest in color and design; second, to arrive at a real knowledge of the history and uses of color and design; and third, to inspire and foster in the American merchant an appreciation of the use of color and design. Chapters on interior and exterior display, and lighting the home and the store, are of particular interest. Very scarce in the first edition.