Advertisers Cyclopedia of Selling Phrases: A Collection of Advertising Short Talks as Used By the Most Successful Merchants and Advertisement Writers.
New York: Advertisers Cyclopedia Co., 1909. First edition. Embossed Full Leather with Gilt Lettering and Designs on Cover and Spine. Small Quarto, pp. 1360. Illustrated throughout with b/w drawings. Good+; Shelfwear, boards significantly rubbed and chipped, marbled endpapers and pageblock edges. Item #15226
An exhaustive compendium of advertising words and phrases, capturing the tone and language of the early 20th century. Uncommon, offers great insight into advertising in the period, when significant amounts of commercial activity happened through door-to-door sales.
Price: $1,000.00
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