New York: Abrams, 1991. First edition. Color Pictorial Wraps. Oblong Octavo, pp. 192. Richly illustrated with color and b/w photos and reproductions. Near Fine in Wraps. Item #13518
A thorough history of the American billboard as a genre of advertising and a reflection of the history of American graphic design. While today's roadsides are dotted with gigantic video screens and clever rotating graphics, the heritage of these vintage advertisements remains with us. A visually rich and entertaining book documenting the first century of roadside advertisements.